7 Ways Generation Z Is Different Than Millennials

Generation Z or “Gen Z” are those who are born after 1998, and guess what? They’re now influencing businesses because the oldest among them are entering university age or heading to work. And, if you didn’t realize it, the shiny new generation is larger than the Millennials, which businesses have been enamored with for years. The time has come to shift our gaze, as hard as it may be, from Millennials and begin to look at Gen Z because they are about to become the next marketing obsession.

Each generation has its distinct characteristics, and Gen Z is no different. Let’s take a look at some of the fundamental ways they differ from the Millennials because it will ultimately impact how your business markets to them.

  1. Give Them More Authenticity: Gen Z picked up on the same interest of Millennials to want to authenticity and transparency; however, Gen Z wants more of it. A great example of this in business is how American Eagle has discovered that it’s zero Photoshop policy has attracted fans from the Gen Z generation than Millennials.
  2. Conversation Comes Through Technology: Gen Z is interested in related to brands and businesses through technology. If you want to reach this generation of consumer, you need to tell them your story in platforms, such as Snapchat. Gen Z must have its devices, and they first relate to businesses through their devices and then in other ways. Think if mobile as the funnel through which you engage for everything with Gen Z, including even offering the news.
  3. Skip College, Straight to Work: Generation Z understands that they are living in a whole new world. More traditional routes, such as going to college, in their view don’t apply to them in the digital age. Gen Z is not interested in massive debt loads with student loans, and economists are expecting a high level of late teens to skip school and go straight into the workforce.
  4. Forget Teamwork: Millennials are known for their desire to be collaborative and work as part of a team in a shared experience. Not so with Gen Z. They are reverting to from earlier generations that preferred to compete with each other. Gen Z is not interested in sharing their workspaces, and the majority are not interested in collaborative “team” working environments.
  5. Independence is The Focal Point: Along with a similar vein of Gen Z eschewing teams, Gen Z is a much more independent generation. Gen Z is not interested in sporting any particular “hot” brands. Instead, they are individualistic, and they want others to view them as unique individuals. Businesses that are interested in marketing to the new generation have to think about storytelling that celebrates the individual.
  6. Business Risk Taking: Millennials were notoriously wary about starting their businesses, and the opposite is true with Gen Z. Gen Z is 55 percent more likely to want to become an entrepreneur in their own business than Millennials. It stands to reason that if many from this generation will not be going to college that many will want to become business owners–particularly because work trends continue to move from employment to freelancing, consulting, etc.
  7. Face-to-Face is Back in Fashion: Millennials have a stronger preference for communication through technology, such as chats, video conferencing or texts. However, Gen Z prefers face-to-face contact (which makes me happy). 53 percent of the Gen Z population favor to meet in person to discuss issues. How about that? What’s “old” is new again.

5 Benefits Of Hiring An Errand Running Service

Who can use an errand running service?

Who wouldn’t appreciate a helping hand in today’s hectic lifestyle? Bachelors, Bachelorette’s, Single mum’s, Dads, Youngsters and Seniors alike appreciate the idea of someone getting their errands done on time. Busy business owners are now able to focus on work rather than worrying about getting their mundane tasks done.

5 benefits of hiring an errand running service:

1. Saves Time

Errand running service will take care of all your daily tasks and allow you to spend time to do what you like. Be it watching soccer, a day at the Spa, enjoying a movie night with friends or building your business, having someone take care of your chores saves your precious time.

2. Reduces Stress

Getting timely help reduces your stress level. With someone taking care of all the tedious jobs like fetching a medicine that you run out of, or fetching your weekly groceries, you can be at peace; with the assurance that your worries are taken care of.

3. Increases productivity

Having someone to take care of your daily tasks gives you all the time you need to focus on the jobs that require your attention. If you work from home, you can have someone run errands while you can fulfil your business goals each day. Usage is high compared to other benefit programs, so the value of the program is greatly enhanced.

4. Affordable

At one time it was only the rich that used this service, but not anymore. More and more errand running startups make their move in simplifying lifestyles and their service charge has also become affordable that almost everyone hoping to get a helping hand love the idea of getting errands done.

5. Increased Quality

Trusting your friend or your neighbour to take care of your tasks may not be a good decision as you could burden them with your tasks. On the other hand, an errand running service has its reputation at stake. So hiring a professional and experienced errand running service may be the best solution for you to tackle your daily issues.

A new mother running out of baby essentials, your aged parent who counts on you for their medical supplies, or even when you realize that you have not paid your bills, or you need to deposit a cheque, if you are quite familiar with such situations, then you can definitely understand the vital role played by errand running service.